Twitter Followers 101: Essential Strategies for Entrepreneurs
Twitter is an undeniably powerful platform for entrepreneurs and business owners with millions of active users daily. It is a mainstay for small, medium, and large businesses to promote their new launch, products, and services among a wide audience and develop a community of loyal followers. To make your brand or company trending on Twitter, you will need to increase your followers and turn them into prospective customers.
In this post, we will let you discover the importance of followers on Twitter and strategies you can approach to increase your follower count.
Why do followers matter for entrepreneurs and business owners on Twitter?
The success and better growth on Twitter are highly influenced by the total number of followers you have. The more followers you have on Twitter, the more impact it will have on your potential customers and industry. The increasing Twitter followers count will improve your credibility, boost engagement rate, and maximize the overall growth on the platform.
Moreover, it will create you and your business as a thought leader within your niche. Furthermore, you can leverage the boosted follower count to promote your company’s mission and vision outside of the business. For example, social development, commitment to sustainability, etc. If you are trying to grow your followers, develop your Twitter audience, and achieve the desired results, then implement the strategies mentioned below.
Strategies to increase followers on Twitter
1. Your profile is the entry point.
Just like all other social media platforms, creating a presence and growing it on Twitter starts with creating a compelling and interesting profile. The reason is that a profile is the entry point for viewers on Twitter. It allows them to discover your business or a company on the platform and give proof of the legitimacy of the Twitter handle.
To better optimize your Twitter profile, start with selecting a username that users can easily remember. You can use your business name as the Twitter handle, or you can change it a little bit and use it as your username. An updated bio, a new header picture, a pinned Tweet, and a profile photo are the other four elements that will ensure the profile’s accuracy.
Use your company’s logo in the profile picture while for the header photo, using an image with brand logo with text and other elements is highly recommended. Create an intriguing bio within 160 characters and add popular hashtags, call-to-action, and links to your other social accounts.
2. Emphasize consistency.
Posting a bulk of content daily without emphasizing quality and consistency is not recommended. To gain more followers, you will need to encourage consistency in your content uploads. Create and upload only 1-2 posts per day, however, every brand has its unique posting schedule.
According to Social Pilot, between 8-10 am and 6-9 pm is the right time to post on Twitter. Post early in the morning or late in the night for boosted engagement. The hootsuite analysis report stated that 8:00 AM on Mondays and Thursdays is the popular time to post on Twitter. However, Sprout Social recommends Wednesday as the best day between 9 AM to 3 PM and Tuesday and Thursday at 9-11 AM. Try not to tweet on Saturdays.
3. Focus on visuals.
No longer are those days when your audience has enough time to read lengthy content. Always keep in mind that visuals more easily and better capture attention than plain text. It is believed that tweets with impressive photos and videos bring more likes, shares, followers, and retweets than those of just text. In addition, Twitter has stated that about 97% of users emphasize visuals on Twitter.
Just make sure that the required photos you are uploading should not be more than 5MB. It can be up to 15MB on the internet and animated GIFs can be up to 5MB in size on mobile devices. For videos, you can create content up to 1 GB in size of videos.
To improve the readability of your videos, you can use templates, clear font styles, and font sizes. Add detailed descriptions for your images to improve their accessibility and add graphics to include some excellent brand elements. Never use bland color schemes for the graphics and use Twitter carousel to include 6 edge-to-edge photos or videos in one Tweet. Avoid using the same image or video and stock images.
4. Engage in your community.
If you don’t have a community around your business, then create it. However, if you already have your brand community, then show your engagement regularly to discuss everything regarding your brand or company. Twitter communities help brands to touch base with the target audience and fanbase. You can use these communities to develop a legion of brand advocates who can support your brand’s visibility. In addition, it can increase your follower base, and credibility among customers, and maximize sales.
Never use your Twitter community just for marketing and promotion. Leverage them for your brand humanization. If you don’t know how to create a community on Twitter, then apply a form and submit it. After that, Twitter will evaluate the eligibility and notify you if you are allowed to create a community or not.
5. Analyze your performance.
Much like Facebook, Instagram, and YouTube, tracking and analyzing performance on Twitter is essential to track and see important metrics. For example, increase or decline in follower base, retweets, engagement, etc. Use Twitter Analytics, which is available for personal and business accounts, to make data-driven decisions about your strategy.
Using the insights will help you to better optimize your Twitter campaigns, understand your followers’ requirements and expectations from you, track your growth, and discover the right posting time. Using Twitter Analytics, you can track your top Tweets, mentions, followers, link clicks, engagement rate, data for Twitter ads, completion rate, retention rate, a summary of your profile’s monthly activity, statistics for a single Tweet, and more.
Use these strategies to leverage Twitter and gain more followers and better exposure.
