The role of UX/UI design in retaining online casino players

As an operator seeking long-term success, you don’t just want a platform that allows players to engage in numerous games. Remember that as the industry expands, more operators join it, with others reinventing themselves to increase their reach. In fact, a recent Global Market Insights Inc. study valued the market at $95.5 billion and predicted it could hit $257 billion by 2034.

But amid this increasing competition, paying attention to things like UX/UI can really help. For instance, did you know that, according to Embryo, implementing the right colors can improve web recognition by as much as 80%? This is just an example of why platforms like Jackpot City online casino prioritize UX/UI, and to learn more about its importance, keep reading.

The importance of player retention

Before we look at how UX/UI helps to retain players, let’s first explore the need for player retention. We have already hinted at how exceedingly competitive the casino industry has become. Can you imagine that, as per some approximations, you may need at least five times more resources to attract new players than retain existing ones?

So, as much as you may want to target new audiences, you must have strategies for retaining returning ones. Surprisingly, increasing retention by just 5% can boost profits by as much as 25-95%, meaning that companies that focus on acquiring more than retaining miss out on the opportunity to increase their returns significantly.

A report by Annexcloud.com that goes along these lines suggests that nearly two-thirds of business comes from returning customers. This is especially beneficial when launching new games because loyal players easily try such products compared to new ones. Plus, loyal customers can easily become brand ambassadors compared to new ones.

Of course, part of why they are loyal is because they love the experiences they have with your platform. This makes it easy for them to discuss those experiences with their friends and families. And mark you: according to Buyapowa, more than seven in ten customers claim that such recommendations significantly affect their purchase decisions, showing just how important focusing on player retention is.

How UX/UI improves player retention

Boosts user experience

Think of a scenario where you visit a platform whose menus are not easily navigable. There is a high chance that you may never return to such a platform. And if we were to consider the statistics, studies show that 88% of users may never return after such experiences. So, you don’t want to just have a platform that allows convenient access to games – it should also cater to the need for a seamless and enjoyable experience.

Interestingly, more than seven in ten publishers agree that organizing content well on mobile-optimized sites like the Jackpot City online casino can really improve user experience. And now that great experiences increase the likelihood of up to 87% of consumers buying more, you want a good website design.

Once players find great experiences on your platform, you increase the likelihood of them getting more satisfied. And what would hinder a satisfied player from returning? In fact, according to SurveySparrow, every 1% increase in customer satisfaction can yield up to 5% customer retention rates.

Building trust and loyalty

Suppose you’ve ever landed on a website that felt sketchy with irresponsive buttons, an outdated layout and a bare payment page. In that case, you know why well-designed platforms like Jackpot City online casino are important for brand trust.

It doesn’t take long before players can form a perception of your brand – just 0.05 seconds are enough. Therefore, if you want players to stay connected with your platform, you need something functional to encourage them to remain.

That’s the power of a well-designed website like Jackpot City online casino – it gives players confidence that they’re in good hands. Even small details—like showing a loading spinner while a game opens or providing a clear success message after a transaction—go a long way in building that sense of reliability.

With 75% of web credibility depending on design, you want to ensure that your brand stands out as trustworthy; otherwise, you risk losing both sales and customer trust. This can really be painful since, according to Exploding Topics, 81% of customers must be able to trust a brand before transacting.

Plus, don’t forget that online scams are on the rise, and most players are unwilling to participate on suspicious platforms. So, only platforms like Jackpot City online casino that make players feel confident will encourage them to stay longer, play more, and come back.

Consider implementing a consistent brand identity across all channels to strengthen your brand trust more. This consistency can help improve brand recognition, which many consumers often consider before transacting.

What is our final word?

With more platforms like Jackpot City online casino strengthening their marketing strategies, acquiring new players has never been as challenging. Therefore, any idea to help reach and retain as many of them as possible is always welcome.

Thankfully, UI/UX can actually help, and the statistics do not lie. For instance, UXCam shows that more than seven in ten users are more likely to return to a website if it has a good mobile UX.

Plus, about nine in ten smartphone users will continue shopping on such platforms, explaining why Jackpot City online casino is not left behind in providing better website encounters.