How to Write SEO-Friendly Content For A Website
If you are searching for a way to grow your business without going overboard with the marketing budget, then SEO-friendly content can be your best friend. Search engine optimized ( SEO) websites with good authority and a good backlink profile certainly promise a better rank in search engines.
So, if your website shows up on the first page of the SERP page, the advantages are too many to count, More clicks, shares, likes, customer engagement, and what’s not. What’s the point of having a well-written and informative article on your website if nobody finds your page? Needless to say, nothing beats SEO-friendly content if you are looking to boost your business. So, in this blog, ‘How to Write SEO-Friendly Content For A Website’, we’ll be talking about how you can develop strong search engine-friendly content for a website.
We are not saying that it will be a cakewalk with SEO Services. There is plenty of foresight and thought going into the making of an SEO-friendly website.
5 SEO-Friendly Content Writing Tips
We’ve listed some of the best tips that can help you create high-quality SEO-friendly content that can outrank your competition.
1. Use headlines and sub-headers
Yes. Using headlines and subheaders does wonders for SEO optimization. Firstly, it makes your content more presentable and easier to read for readers. People don’t like to read or share things that aren’t easy to read. The same goes for search engine robots. When they crawl through the site, they can recognize the headlines and subheadings and understand what the content is about, and it will help to index and rank your content better.
2. Add links to previous content
Backlinks are one of the ways search engines rank the content. A good content piece will certainly get a lot of backlinks, both external and internal. So, if you want to drive traffic and rank your older content higher, don’t forget to link them to your newer posts. This will also help the search engine robots and people to find your best articles. Moreover, links to high-quality and credible sites improve the reliability of your website. The more links you have, your page is going to be ranked higher in the search results.
3. The Length of your article
Earlier if you’d noticed most of the blog posts you’d read will only have fewer words like up to 700 words. It was mostly number games back then. However, things have changed, reveals our Dubai SEO experts. Nowadays, you’ll find articles that are 1500+ words and they are published less frequently.
That is because Google has shown that it only gives higher priority to higher quality and long-form content, They primarily aim to provide their users with the best possible answers that aptly and accurately answer the user’s query. So, it’s not enough to write a 300-word article anymore. But that doesn’t mean you can water down your content
If you look into Google Analytics, you can see which blog posts are generating higher engagement for you. You will also get the data on which ones are the most visited and which ones kept your readers for long on the website. Besides, you can also see the highest conversions like newsletter sign-ups, etc.
3. Choose your keywords wisely
Some content marketers focus on keyword optimization for the last. They leave SEO optimization as the last step. However, some people start by writing down keywords they want to incorporate into their content. That is the approach we prefer. Start with identifying the keywords that are relevant to your topics. You can start by identifying and noting down the keywords that are relevant to your topic. Some of them can be quite easy, but if you prefer more technical help, you can use advanced SEO tools like Ahrefs or KWFiner or even hire an SEO agency to help you out.
If you haven’t started this process, you can start with this blog when it comes to keyword research. Besides once you begin the writing process, make sure to use the keywords in the title, headlines, meta descriptions main copy, etc.
4. Optimize Your Images
Images are very important to make your content more interesting and sharable to your audience. People tend to purchase from a website that attracts the audience with relevant photos. But do you know how to optimize your website photos? Make sure to optimize them by adding keywords to the image files and providing them with ALT tags.
Also, you have to make them as small as possible without compromising the quality and visibility of the image. Optimizing the size of the photo is essential as well. Pictures that are quite big will also slow down the load time and will hurt the SEO.
Also, try to minimize the image as much as possible, so that it doesn’t interfere with its visibility or quality. A lot of image editors have built-in features that allow you to do this. If you don’t have one, an alternative is the Squoosh app, which allows for easy resizing and compression of your image files.
5. Update Old Content
An improved user experience and increased opportunities for search engine optimization are the benefits of adding fresh content to existing blog posts. Visitors to the website expect high-quality content. They’d like to know you have fresh and updated content. Your visitors’ experience and the quality of your website will be enhanced by frequent updates.
5. Write High-Quality Content
This one is pretty much self-explanatory, but is the most important one too. The best way to get people to read and engage with your content is by giving the best quality content possible. Search engines reward content that is relevant and high quality. Besides, nobody likes to read a content piece that does not make sense, or a blog full of grammatical errors. It’ll ruin the reader’s flow. So, once you have an idea bout how to write a specific topic you can also use tools like Grammarly and Hemming Way Writer to polish your grammar and tone to make the outcome a better one.
