Pros and Cons of SEO Reselling
Offering search engine optimization (SEO) services can greatly benefit a digital marketing agency, but it also comes with challenges that can be hard to overcome.
SEO is a complex strategy that requires specialized expertise. Without skilled SEO professionals on your team, achieving results for clients can be tough.
Additionally, SEO is time-consuming and difficult to scale. This means that as you acquire more clients, it becomes harder to control your costs and manage your workload. Plus, if you encounter any issues while providing SEO services, you may not have the necessary support to troubleshoot them.
Fortunately, white label SEO reseller programs are available to help you grow your SEO business more efficiently. These programs allow you to focus on growing your business rather than getting caught up in the day-to-day operations.
But how exactly can you sell SEO services under your own brand without getting overwhelmed by the details?
Understanding an SEO Reseller Program
An SEO reseller program involves a partnership between two parties: the SEO reseller and an SEO agency providing SEO services. In this arrangement, the SEO reseller connects with new clients interested in digital marketing and SEO services such as link building or technical on-page SEO. The reseller then collaborates with white label SEO agency partners, typically paying a wholesale rate for SEO services. The SEO agency, in turn, delivers SEO services to improve the search rankings, visibility, and traffic of the reseller’s clients.
Usually, the SEO reseller presents themselves as the provider of SEO services, and the end client may never directly interact with the SEO agency or be aware of its involvement. The SEO reseller often adds a markup to the cost of SEO white label services, generating a profit.
SEO resellers can serve various roles within this partnership. Some act as sales extensions of the SEO agency, pitching and managing services for clients. Others offer a range of marketing services to their own clients and utilize the SEO agency to enhance their offerings.
Because SEO reseller programs offer a wide range of services and can be tailored to different goals, the possibilities are virtually endless.
Understanding White Label SEO
In the realm of SEO reseller services programs, you might come across the term “white label SEO.” If you’re unfamiliar with the concept, let’s break it down.
White label SEO operates similarly to other white label services, but with a focus on digital offerings. In essence, one company provides services that another company can rebrand and sell as their own. While physical products may feature a literal “white label” that can be customized with a different brand, in the context of SEO reseller programs, the concept is more metaphorical. You’re reselling SEO services, not tangible goods.
Your white label SEO agency may furnish you with materials like keyword research, link building, onsite SEO audits, SEO reseller packages, and monthly SEO reports detailing ranking progress. You can then repackage and present these to your clients under your own branding. Depending on your arrangement, you might also have access to an account manager who appears to be part of your own company.
In a white label agreement, your SEO reseller agency typically agrees to a private label non-compete clause, ensuring they won’t approach your clients without your consent. This encapsulates the essence of white label SEO.
Advantages of Becoming an SEO Reseller
Whether you’re starting your own digital marketing agency or already have a team of experts, becoming an SEO reseller offers numerous benefits:
- Access to Expertise: Partnering with a professional SEO agency gives you immediate access to experienced experts. This is crucial if you lack SEO knowledge or want to enhance your existing skills. Having a team of seasoned professionals can help answer your questions, troubleshoot campaigns, and execute SEO services more effectively.
- Reliable Services: SEO reseller programs provide access to dependable services. Instead of starting from scratch and relying solely on yourself to deliver results, working with a dedicated white label SEO agency allows you to depend on their expertise. With a trustworthy partner, you can confidently meet your clients’ needs.
- Cost-Effectiveness: Outsourcing SEO services through a white label SEO reseller program can be more affordable than managing campaigns independently or hiring full-time staff. Reselling SEO services at a discounted rate allows you to generate profits without incurring significant costs.
- Expanded Service Offerings: Reselling SEO services allows you to offer more options to your clients without making a substantial investment. This enables your agency to provide a broader range of services, enhancing your value proposition.
- Mutual Growth: SEO agencies benefit from attracting more clients through SEO resellers, while resellers gain access to expertise and reliability to strengthen client relationships. SEO reseller agreements facilitate mutual growth for both parties.
- Scalability: Unlike managing SEO services internally, as an SEO reseller, you have virtually unlimited scalability. You can take on as few or as many clients as you want, without worrying about overwhelming your team or resources.
- Learning Opportunities: Partnering as an SEO reseller offers valuable learning opportunities. Collaborating with an SEO agency and working with diverse clients allows you to gain insights into essential SEO strategies and troubleshooting, ultimately enhancing your expertise in the field.
In summary, becoming an SEO reseller provides a range of benefits, including access to expertise, reliable services, cost-effectiveness, expanded offerings, mutual growth opportunities, scalability, and valuable learning experiences.
Understanding the Cost of SEO Reseller Services
You might be curious about the cost of being an SEO reseller. The straightforward answer is that you’ll pay the wholesale rate for outsourcing SEO services from your chosen SEO agency, without any additional fees.
Determining the cost of purchasing SEO services is more complex and depends on various factors outlined in our comprehensive guide on SEO pricing. It covers details such as discounts offered to SEO resellers.
The price of SEO services varies based on factors like the agency’s reputation, the services chosen, and the campaign’s complexity. Instead of focusing solely on finding the cheapest option, prioritize quality. Low-quality SEO services can have detrimental effects.
In general, you can expect to invest hundreds to thousands of dollars per month for comprehensive SEO services. Alternatively, you can customize a strategy by selecting individual services to fit your budget.
