Audit and Recommendations
Audit and Recommendations
SEO Baseline(benchmark)
This established the baseline for the client’s website before the initiation of SEO efforts. This benchmark is a critical indicator of the long-term effectiveness of the SEO strategies implemented.
Common SEO Issues
#1 Missing Primary Keywords and Secondary Keywords for Homepage/Landing Pages
#2 Missing H1 Tag for targeted keywords
#3 Optimize Metadata (title and description)
#4 Low Site Speed for Mobile and Desktop
#5 Missing GBP / Google My Business Map in the homepage or respective page. (remove this if GBP is visible/added)
Direct SEO Recommendations
#1 Identify URL and Target Keywords for Primary and Secondary Keywords.
Target URL | Primary Keyword | Secondary Keywords |
| https://foresthillsdentalcentre.com/ | dental clinic langleylangley family dental | langley sedation |
| https://foresthillsdentalcentre.com/services/ | dental emergency servicesemergency dental services | dental services emergency |
| https://foresthillsdentalcentre.com/services/crown-bridges/ | crown and bridgescrown and bridges dental | crown dentures and bridges |
| https://foresthillsdentalcentre.com/services/laughing-gas/ | laughing gas dentistlangley sedation dentist | laughing gas langley |
| https://foresthillsdentalcentre.com/services/root-canal-treatment/ | root canal langley bctooth root canal treatment | teeth root canal treatment |
| https://foresthillsdentalcentre.com/services/fillings/ | teeth whitening with fillingswhitening teeth with fillings | whitening teeth with composite fillings |
| https://foresthillsdentalcentre.com/services/bonding-veneers/ | veneers and composite bonding veneers and bonding | difference between bonding and veneers |
| https://foresthillsdentalcentre.com/services/oral-cancer/ | oral cancer langleyoral cancer treatment | Oral cancer screening clinic |
#2 Add the keywords as H2, H3, and so on.
Target URL | Primary Keyword | Secondary Keywords |
| https://foresthillsdentalcentre.com/ | dental clinic langleylangley family dental | langley sedation |
Keywords Search Volume and CPC (cost per click)
From the recommended primary keywords, we select the most suitable ones for H1 tags, considering that primary keywords are highly competitive, especially those with a significant Cost Per Click (CPC).
This indicates that advertisers are keenly interested in utilizing these keywords for their Google PPC campaigns. The remaining keywords are designated as H2 tags, and H3 tags are utilized in conjunction with secondary keywords. Implementing this strategy enhances the website’s page ranking for its relevant terms, leveraging the competitive nature of primary keywords to our advantage.
Note: The aforementioned SEO strategies and recommendations will be implemented across several additional pages.
#3 Optimize metadata (Title and Description) using the targeted keywords.
The meta title should ideally not exceed 60 characters, and the meta description should be limited to a maximum of 160 characters. Adhering to these guidelines helps prevent truncation in Google search results, thereby minimizing the risk of negatively impacting the Click-Through Rate (CTR).”
#4 Optimize the Sitespeed using wordpress plugins and through htaccess
- Mobile
- Desktop
#5 Embed Google Business Profile (GBP) on the homepage or relevant pages.
