TikTok Marketing Strategy: 8 Facts to Know
TikTok has become the more popular social media platform within a short time duration. There are several reasons behind its popularity. For example, it is featured with short-form content, amazing filters, and the option to add music and sounds to the content.
The idea of its popularity can be taken from the fact that TikTok has gained more than 1.22 billion monthly active users worldwide, making it the world’s 6th largest social media channel. Of these users, 150 million are from the United States – making the United States the number one country with more TikTok users.
This is the reason that businesses, that want to get instant online recognition are establishing their presence on TikTok. Here are the top TikTok marketing facts you need to know. At the same time, we have also discussed the best TikTok marketing practices, helping you get better reach on the platform. So, let’s begin your TikTok marketing success journey here!
What is TikTok marketing?
TikTok marketing refers to a practice to promote your presence and business on TikTok. The TikTok marketing tactics can include practices like creating trend-driven quality content, incorporating influencer marketing, running TikTok advertisement campaigns, and others.
All the practices are helpful tactics to get instant recognition on TikTok. Different creators, brands, or businesses choose different strategic approaches according to their business nature and affordability. However, combining these marketing tactics may come in extended results, helping you grow your business’s online presence more rapidly.
The key facts to know about TikTok marketing?
We have compiled the top facts about TikTok marketing. These facts are examined and proposed by social media marketing experts and will explain why you should invest in TikTok marketing. So, let’s start understanding these marketing facts Now!
1. A gateway to billions of people
Establishing your presence on TikTok is a gateway to reach billions of people because the total number of TikTok users reached more than 1.2 billion profiles. It means that when you upload content on TikTok, it can reach billions of profiles within no time.
2. It keeps you on trend
When you follow the best TikTok marketing strategies accurately, they always keep you on trend. The best marketing strategy consists of creating quality but relevant content, incorporating trending hashtags, and content integration with other trends or challenges. To stay on trend, keep ahead of these trends and integrate with them accordingly.
3. The favorite platform for influencer marketing
Influencer marketing is considered the modern way of marketing on social media. In this marketing practice, you collaborate with other creators or influencers on social media who are renowned profiles among your targeted audience. Consequently, they help you get more TikTok auto likes, leading to instant recognition or quick endorsement.
Upfluence revealed that the interaction capacity of micro and mega influencers on TikTok is 17.96% and 4.96%, respectively. They also revealed that TikTok influencers with more than 2.5 million followers charge around $800.
4. The better return on ad spend, ROAS
Return on ad spend or ROAS is a marketing metric that helps users measure the earnings produced per dollar consumed in an advertising campaign. The social media experts revealed that this ROAS in TikTok is better than other social media channels. So, you are paying less to TikTok and generating more.
5. TikTok as a search engine
Today, TikTok is used more than just a social media platform to spend leisure time. However, it has become an independent search engine instead. A study taken by Adobe indicated that TikTok is largely used as a search engine where different queries, including recipes, music, information, and more have been searched on a large scale.
Another main point derived from this study revealed that over 2 out of 5, Americans used TikTok as a search engine. Also, 1 in 10 users from Gen Z rely on TikTok to search queries compared to Google.
6. Turn your viewers into customers
TikTok is considered the best platform to convert viewers into customers, leading to better business revenue. The reason behind it is that you can easily target your targeted community on TikTok. Moreover, TikTok has also introduced a shopping feature, allowing sellers to directly display their products on the app with the facility to make in-app purchases.
7. The world’s most downloaded app
The platform itself revealed that TikTok is the number one downloaded app in more than 40 countries worldwide. However, the app is available in more than 50 languages. This is the reason that the application is easily understandable, attracting more users across the globe to be entertained with the app.
8. Free to join
Last but not least, TikTok is a free-to-join social media platform. Users are not required to pay even a single penny to get access to a platform where they can become an integral part of a community with billions of monthly active users. However, you need to perform well on the platform to become a prominent figure among your competitors.
The best practices to create a solid TikTok marketing strategy
After knowing these amazing facts, everyone will try to avail these benefits. As the platform is free to use, anyone can sign in to unlock their growth potential. But remember that creators with exceptional marketing skills can only take advantage of the platform’s algorithm.
Wondering how to run a successful marketing campaign on TikTok? Fret not, as we’ve got you covered here. Below are the best marketing practices you should follow to grow your presence on TikTok:
1. Setup a TikTok business account
You need to start by creating a TikTok business account. To set up a TikTok business account, follow the given simple steps:
- Download the app onto your mobile phone.
- At first, create a new personal account on TikTok. You can also log in by using other apps, including Gmail, Facebook, or Twitter.
- Go to your profile and hit the menu icon – the three horizontal lines, available at the top-right corner of your screen.
- Go to Settings and Privacy and tap on Account.
- Switch to the business account and choose a specific category that best describes your business.
Now, your business account is ready to use. It means you have gained access to billions of people on the platform.
2. Post consistently
Social media marketing experts revealed that to get success on TikTok, consistency is the key. There are very least examples that people get overnight success on TikTok. Otherwise, they need to perform well to create and run a marketing strategy to showcase their influence on the app.
Your performance can be evaluated with the fact that to what extent you are consistent on the platform. The more you upload quality content regularly, the more you will get algorithm favour which works as a TikTok auto liker tool, increasing likes and other engagement on your content automatically from across the platform.
3. Go with TikTok advertisement options
Creators or businesses who lack marketing professionals or are looking to get instant recognition on the platform are advised to go with the TikTok advertisement option.
While creating ads on TikTok, you are allowed to set your demographics, including region, age, gender, etc., according to your preferences. In such a way, you can showcase your services or products to a more like-minded community.
4. Master the trends
The TikTok success game is hidden under its trends. You need to show mastery of these trends to become a successful creator of TikTok. The more you follow trends, the more chances you will have to stay on top.
These trends may include trending sounds, trending filters, trending challenges, and others. You need to pick the trends that are quite relevant according to your niche and apply them accurately to get maximum results.
5. Influencer collaboration
We have already mentioned above that today influencer marketing is the trending marketing technique on TikTok. So, you should also go through this fashion.
Try to collaborate with influencers who are quite popular among your target audience. Ask them to endorse your services or products to their community, helping you reach more targetted communities shortly.
6. Teach your audience
Following the trending content, another type that gets hype on TikTok is educational content. Yes! Many users like to watch educational content as this type of content helps them bring solutions to potential queries.
For example, they love to watch tutorials for products, unboxing videos of their favourite products and reviews about different services or products to understand what to choose from a particular brand. Start following this trend to educate your audience as it can help you increase your TikTok followers and overall engagement.
The closing statement
Indeed, due to its functionality and content creation magic, TikTok has become the most favourite social networking channel in the world. It helps businesses to get instant recognition among their targetted communities. The idea of its popularity can easily be taken from the above-mentioned facts. However, to start creating compelling marketing strategies, the given guide is enough for beginner creators or businesses on TikTok.
Author Bio
Zeeshan Ali
Digital Content Strategist
Zeeshan is an adept Senior Content Developer with 5+ years of expertise in SEO-optimized content especially in the field of IT, Artificial Intelligence and Business Marketing. He holds a master’s degree in English Linguistics and Literature. Keen on exploring the latest digital marketing trends to help businesses achieve their goals.
