Personalized content is the future of digital publications
According to a study carried out by McCurry/TMG, a leading digital marketing company, 90% of consumers believe that being offered personalized content will help the brand have a better relationship with them. Personalized content is those that are made taking into account the needs and interests of the readers. They are also called dynamic, since they change according to consumption metrics. Showing our reader and potential client what interests them at the appropriate time in the purchase cycle is essential for this cycle to end as we want, in the purchase of our products. contents Offering personalized content to your reader is simpler than it seems, it is not necessary to have many web pages, blogs or many libraries, since it will be very difficult to position them all on the web.
How to offer personalized content at the right time?
→ Review consumption metrics
Being attentive to your readers’ consumption is essential and email marketing will help you reach users with similar interests in a personalized way. For example, send an email to the user who consumes the chapters of a book that you offer for free so that they have access to the complete content.
→Create your own blog
Making articles related to those you offer in your Library will also help you offer personalized publications to your readers at the right time. You have to deal with trends that lead them to your Virtual Library, so based on the most read articles you will be able to know what specific content may interest them the most and thus subscribe
→Adapt our contents
It is essential that in your Virtual Library you are always offering in the main part the publications that your readers consume the most. You can even create a category with “most viewed” this your users will love.
→ Ask him what he likes
Contacting your user on social networks to find out what content they would like you to add to your Library will make the reader feel special. You can local seo service together personalized plans for collections with the publications you are willing to pay for. Another way to find out what your reader wants is to offer them free access to all your content and then, knowing what they consume the most, give them the possibility of subscribing only to that and so they feel like they are paying only for what they really like. your Library. There are many ways to offer personalized content to your reader at the right time so that you can increase your sales and they are happy to access your publications.
