Best Video Ad Networks for Publishers:

Put simply, video ad networks facilitate the large-scale trading of video ad impressions between publishers and advertisers. Publishers looking to sell ad space are connected to advertisers through video ad networks. 

Depending on region, topic, and other variables, you can earn anywhere from $9 to $20 for every 1,000 impressions with a well-placed video advertisement which is why its important to enter the ad network after doing your due research.

Furthermore, not every video advertiser will earn the same amount of money due to these circumstances.

Digital publishers of all sizes may benefit from this in a variety of ways by creating original video content and leveraging programmatic demand to monetize it. As an alternative, you can work with various partners that will generate the video material on your behalf, allowing you to gain from video commercials without having to do the creation yourself. We have made a list of the Best Video Ad Networks for Publishers for your convenience.

We have you covered if you prefer to investigate every option before selecting the one that best suits your needs. It can take some time to search for the Best Header Bidding Ad Networks & Best Ad Networks for Advertisers, but these are only two of the many alternatives you can investigate before deciding. Don’t worry, we’ve got you covered for those as well.  

1. Publift

Since 2015, Publift has assisted publishers in navigating the world of programmatic advertising. Having been founded by former Google employees, Publift is aware that publishers—especially small and mid-sized ones—may not necessarily have the resources, knowledge, or clout to collaborate with luxury brands. By offering highly customized advertising techniques that are suited to their requirements, it assists publishers in overcoming these drawbacks.

The platform allows publishers to connect with multiple video ad networks by aggregating networks such as Teads, OpenX, Primis, Magnite, and others. Over 350 publishers worldwide have joined with it, and on average, their revenue has increased by 55%. 

Publift is a Google Certified publishing partner that publishers select because of its simple approval procedure, $50 minimum compensation, and excellent customer support. 

After working with Publift, publishers can use the Ad Revenue Calculator to determine their potential increases in ad revenue.

2. Primis

Primis is a top-notch platform for video discovery engines. Primis is the original video discovery tool designed to help publishers make more money by assisting their customers in finding excellent video content.

a screenshot of a publisher recommendation. “62% Uplift in Ad Revenue” is what the review says. I have no issues whatsoever endorsing Publift. After moving from our prior advertising source, we observed a daily average increase in ad RPM of 62%. Working with the implementation team was simple because they were responsive to our requests and adjustments, worked quickly, and made sure the transition went smoothly when we combined their improvements with ours. – Australian Cameron Wilmot.

Hundreds of thousands of digital publishers use their Video Discovery technology globally, giving 300 million unique users an engagement-based video experience that skips over content they don’t connect with and suggests video content they enjoy.

Primis recommends 4.8 billion pieces of content per month, spanning 30 verticals and generating over 4.5 billion video impressions in revenue.

Primis is committed to meeting the most stringent industry standards for digital advertising. Users are safeguarded against fraud via the network, making it safe to use.

Because it gives publishers total control over the categories, channels, and keywords that trigger the display of pertinent video advertising, this ad network bills itself as a limitless library. In the meantime, the adverts are chosen with care to enhance video monetization and optimize RPMs.

3. Audience Network on Facebook

Publishers can use their own material by signing up for the company’s in-stream video ad solution. Facebook’s user base is more suited for mobile video ad inventory because the majority of its consumers use mobile devices. FAN does not yet enable post-roll commercials; instead, you may choose between mid-roll and pre-roll ads.

Facebook is a strong addition to this list with a variety of video ad options. Although Facebook Audience Network is a great choice for video ads, keep in mind that CPMs are dependent on a number of variables, such as location and bid density. To distribute video advertising, you’ll also need to configure an ad server or SSP.

4. AdPlayer.Pro

Regardless of whether they have on-site video inventory or not, publishers and content creators can monetize editorial content by using AdPlayer.Pro, an outstream video ad solution which is why we had to inform you about this being a good option for the best video ad networks for publishers available as of now. Publishers can use this platform to show video advertising within apps and on pages.

Through video monetization strategies, this network offers additional ad revenue without interfering with your present ad stack.

Your advertising will only be delivered to the best quality audience because the platform’s audience targeting of the video content offers a better user experience than other ad server networks.

Use Publift to increase the performance of your video revenue. Make an appointment for a demo.

5. OpenX

All of the main video ad servers, players, and integrations support OpenX, a network of video ads. Features like header bidding, VAST tags, and OpenRTB, which maximizes inventory value through open auctions and private marketplaces, are also available.

It can run both in-stream and outstream video advertising, making it a strong choice for over-the-top (OTT) media providers like Netflix. On this ad network, some of the most popular supported formats are in-content and in-content sticky.

Because it doesn’t offer syndication, this video marketing platform is best suited for users that have access to a significant volume of their own video material.

On the plus side, it has more than 50 demand-side partners, despite being a significant drawback. It also provides a plethora of features for personalized targeting and campaign optimization.

6. Magnite

Advertisers can rely on Magnite, which was formerly known as both Rubicon Project and Telaria prior to the merger. It serves more than 65% of the global comScore 300 publications, including well-known outlets like CNN, Bloomberg, ESPN, and The Economist.

With a global demand for video ad placement, Magnite is recognized as the largest independent sell-side ad platform in the world in addition to being a carefully curated programmatic advertising marketplace. The Rubicon video ad network has a reputation and level of recognition that very few other networks do.

Through the deal, Rubicon’s large programmatic desktop and mobile video advertising business is combined with Telaria’s robust, networked TV and video management operations.

This choice, in contrast to others, caters to a wide range of customers, including desktop and mobile users. This network offers a variety of ad styles. Additionally, it can be a smart choice if you want to quickly monitor the performance of campaigns and deliver information in real-time.

Additionally, this video network enhances the distribution of rich media by utilizingcutting-edge video ad technology, such as AI making it an easy contender for our take on the best video ad networks for publishers. It is reported that publishers that utilizeMagnite make more money than those who use alternative ad networks. We lack the data necessary to verify the assertion, though.

It has made video header bidding possible, which is a mechanism that can be used to boost competition and improve revenue from video content.